Search engine optimization
Search engine optimization is a key part of online marketing because search is one of the primary ways that users navigate the web.
Search results are presented in an ordered list, and the higher up on that list a site can get, the more traffic the site will tend to receive. For example, for a typical search query, the number one result will receive 40-60% of the total traffic for that query, with the number two and three results receiving significantly less traffic. Only 2-3% of searchers click beyond the first page of search results. Thus, even a small improvement in search engine rankings can result in a website receiving more traffic and potentially business.
Because of this, many businesses and website owners will try to manipulate the search results so that their site shows up higher on the search results page (SERP) than their competitors. This is where SEO comes in.
Microsoft Azure services
Microsoft Azure, often referred to as Azure, is a cloud computing platform run by Microsoft, which offers access, management, and development of applications and services through global data centers.
While Google Ads dominate pay-per-click market, Microsoft Bing pay-per-click share is increasing.
When it comes to cost-per-click, Microsoft Ads are reportedly considerably cheaper than Google due to having less competition. Microsoft's average CPC stands at $1.54, while Google's average CPC is over 70% higher at $2.69.